3 Link Building Strategies To Improve SEO

3 Link Building Strategies

Once you have built your website and applied the correct tagging and meta description for SEO, you are in good shape to move up in the search engine.  If you want to continue on the strong SEO pathway, a next step is link building.  

Link building is the practice of getting other sites to link to content on your site.  This in turn will give your site a higher domain authority, and get it ranked higher with search engines. 

This article addresses three personalized outreach strategies that are simple ways to get started with link building.  As with all things SEO, link building is a process where the slow and steady reap the rewards. 

Link Building Strategies

A regular link building outreach strategy is a lot like professional networking.  You find people who have sites that are related to your content, and ask them to link to your site or to a page on your site.  The result is often times also mutually beneficial.  Below are 3 feasible strategies that illustrate this point. 

Strategy 1: Blog About Possible Clients

Jimmy Marlin Epperson has been able to build links for Hingepoint by blogging about their potential clients.  The companies that Jimmy blogs about share Hingepoint’s content, because it is about them.  But the link is built, because the content is on Hingepoint’s site.

Strategy 2: Offering And Asking For Advice

Duke Vukadinovic, of First Site Guide, has an outreach strategy where he offers free advice to professionals who may be interested in his services.  Robert Mening, of Website Setup, has a similar outreach strategy.  He finds bloggers who demonstrate authority on the topic of his content, and asks for advice on his content.  Both strategies are flattering, and start a networking conversation that increases the likelihood that others will link to their content.

Strategy 3: Asking For Edits

Marina Barayeva of Int Network Plus creates content for her own site, then uses BuzzSumo to search for like minded professionals who have blogged about similar content.  If her content compliments the other professional’s content, she asks for her content to be included as a resource.  Similar to the above mentioned strategies, this is a flattering strategy.  And the end result is mutually beneficial. The process results in link building for Int Network Plus, and it also improved content for the person Marina contacts.

Who To Reach Out To

The most effective link building campaigns focus on getting links from sites with higher domain authority.  For example, if you are a travel photographer, and National Geographic links to your content, this will do more for SEO than if your friend Eric links to you.  It’s not always that easy to differentiate between the authority of a site, but this is where Moz’s Open Site Explorer will do the heavy lifting for you - for free. 

What To Strive For

Remember that you cannot dump a lot of time into link building, then check the task off as done and never to be revisited.  Link building is something that you should devote some time to on a regular basis, because it is a key to getting ranked highly in search results.  As with other SEO topics, be sure that you focus on creating great content.  Then, regularly devote time to reaching out to other professionals, who's sites have high authority, to post your content.

For More Guidance…

The purpose of this post is to make link building attainable and to get the process started. If you are chomping at the bit (like I often do), and you want to learn more, check out Paddy Moogan’s beginner’s guide on link building.  It is packed full of resources and takes you from the beginning through the advanced of tip and tricks for the link building key to stronger SEO.