Getting Started With Social Media Content Marketing

Social Media Content Marketing

Getting started with social marketing can be difficult.  Especially when you don't know what content to post, and how to manage the content you'll curate. This post gives strategies and tools for successfully starting a social marketing plan.

Keep Track of What's Trending

A posting calendar will help you keep track of trending topics in a number of ways.  Put seasonal holidays on the calendar to help you formulate content around those events.  This way your content will be themed in a way that is already on people's minds.  

By scheduling all marketing campaigns in one overview calendar, you will be able to integrate your social plan into all other marketing efforts.  This will drive more engagement, since it will create more opportunities for your content to get in front of viewers' eyes.      

Another strategy is to use tools that will allow you to research what is trending in your industry.  Alltop, Nuzzle, and Buzzsumo are all a free sites that allow you to search for and identify trending content and relevant topics in any content area.  

Content Format To Maximize Engagement

To get someone's immediate attention, you need to make them feel like you are talking to them, so make your content personal.  You also need to follow best practices for direct response copywriting, by making the message clear and easy to understand.  As Steve Tobak explains in his article on how to get someone's attention with social media, your reader needs to feel a connection and know what's in it for them.

In order to format content to be personal and easy to understand, here are a few guidelines:

  • Video - make it succinct an memorable

  • Infographics - make them link out to other information

  • Memes - make them entertaining

  • Podcasts - make them focused and educational

Other research-focused forms of content addressed are guides, ebooks, case studies, and interviews.  All of these formats are meant to drive more engagement.  But before you decide on what kind of content to push to social, remember who the content is meant for.  As your brand grows, there will be more diversity in your target population.  To make each member feel like you are speaking to them, diversify the content that you deliver.

Schedule Your Posts Ahead Of Time

Now that you know how to keep track of trends, and what you can post on social, you'll need a plan for publishing your content.  This Forbes article talks of 15 popular platforms for scheduling posts to social.  Whichever platform you chose, make sure that you keep track of what days and times when you get the most engagement.  Also keep track of the kinds of post that are the most popular so you can repeat that success.

Summing It Up

Social media gives your brand a way to connect with potential customers to drive more traffic and build a community.  This article dug into several strategies to be successful.  First, make sure you are organized with a posting calendar.  Then make sure you post on trending topics, which you can research on Alltop, Nuzzle, and Buzzsumo.  Next decide on the variety of formats your content will be on, and make sure it speaks to your population.  Finally, schedule posts ahead of time, and be sure to track your metrics to inform your future plans.  With these simple strategies, you will be well on your way to a successful social plan.