Get More Visitors with These Off-Page SEO Strategies

 
Photo by  Gareth Davies

Photo by Gareth Davies

 

When building a strong SEO strategy for your brand, it’s interesting how networking in real life is akin to driving traffic to your website with effective off-page strategies.

In real life, sometimes what is important is not “what you know, but who you know”. In SEO when you can get influential partners to refer back to your site, this will work to drive traffic to your site without you having to work very hard for it. This sounds great, doesn’t it?

I know. I think so too, and that’s why I get super excited about off-page SEO techniques. This post will address a useful strategies to get other sites linking back to your content, and in turn building more inbound traffic to your content.


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(1) Get Your Competitors’ Backlinks

When you are setting up your business, so many sources point to checking out what the competition does. By doing some research, you can see who links to your competitors’ sites, so you can work on getting the same entities to link to your site. You can find out what backlinks lead to any site by using the Moz Link Explorer tool.

(2) Prioritize Possible Link Sources by Page Authority

Once you know who links to your competitors’ site, you have a great start. But keep in mind that not all of those links are equally valuable. Page authority tells the likelihood of a page to rank in search results. To find any page authority, use the Mozbar browser add on. Make a list of all possible backlinks that you want to create and list them according to page authority. Now you have a prioritized list for your link building project.

(3) Write Guest Posts

When you find a site that has high authority and you want it to link back to your site, they may very well have guest posting opportunities. You can find out where those opportunities exist by Googling specific search terms and by mining social media. To learn more about this topic, you should check out this article by Brian Dean, a backlink specialist. He gives details on how to lead a successful guest posting campaign.


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(4) Leverage Social Media

Any time you can have another platform link back to your site, this is part of your off-page SEO strategy. This is exactly what social media does. If you are a small business or sole proprietor, it’s difficult to manage several social media accounts.

It’s a best practice to get really good at one social media account. Facebook still has 2.27 billion monthly active users (see the report from NBC News). And it’s a powerful marketing platform.

Youtube is the world’s second most popular search engine, and get’s 1.9 billion monthly users (see the article on Hubspot), and this is a great platform for those impassioned by video storytelling.

(5) Get Reviews

I started this post emphasizing the powerful role that other people have in supporting you in your business goals. Reviews is one such way to showcase their support.

According to this article on The Drum, 93 percent of consumers say that online reviews influence their purchasing decisions. In order to get reviews to work for you, it’s a good practice to diversify where the reviews are located.

Depending on your business, you can choose among reviews and recommendations on Facebook, Google, Yelp, GroupOn, LinkedIn, and there of course are more.

When you get a review, to increase the clout that they give your business, post them on your site. For example, I have a dedicated Testimonials page on this site, and my recommendations are peppered throughout my site.

How do you get reviews? Ask for them. Go back to all the people you’ve worked with and worked for and ask for a review.

(6) Create Evergreen Content to Continuously Drive Links

Evergreen content is always relevant and never outdated for its readers. Examples are ebooks, infographics, videos, top tips, “how to” videos, and product reviews.

This is useful for SEO because any single piece of valuable content can potentially drive links to your website. To be successful at this, you have to tap into the emotional source of your market and compel others to link to you.

In this post on link building, I described how other marketers have reached out to me to link to their extensive guides or infographics. I happily did so because their content was so great, and it made my own blog post more valuable.

(7) Publish on Content Syndication Platforms

Content syndication is when you publish the content of one of your blog posts on another content platform, like Medium or LinkedIn Publishing.

I actually warned against this in my post on technical SEO. This is because if you are not evaluative of where you syndicate your content, you could run into errors with duplicate content.

Though, digging a bit deeper into this issue, Google explains that it’s not a serious offense. When you copy your blog content and post it on another site, it’s best practice to link to your original post.

This is what I did to market my photography site when I syndicated content on Medium. I am so glad that I did this, because in the years since I started this project, my photography site enjoys an enjoyable regular boost in visitors, which are nice because they come easily and are free.

Enjoy The Process!

SEO is almost all about getting along well with your potential site visitors. Like nurturing a relationship with another person, off-page SEO is about maintaining a healthy image with your followers and potential clients.

The first three steps of this post addressed the effective process of analyzing your competitors’ backlinks and getting links from the most valuable supporters. After that, I addressed four strategies that will undoubtedly help with your off-page strategy.


Don’t forget about the 1-page guide to help you remember these strategies


Though, as I mentioned earlier, be judicious of where and how you use content syndication. If you want to learn more about this topic, there are so many great resources. A list of articles that I referenced are below:

SEOBryn Bonino3