Small Business Owners Need A Personal Brand

Photo by  Adeolu Eletu

Photo by Adeolu Eletu


As a small business owner, you know how to leverage branding to get people to pay attention to your business.

That means that they are paying attention to who you are too.

And here enters the question of personal branding for small business owners.

You may be so busy that you don’t feel like you have the time for personal branding. However, when you build and curate your personal brand, this will help your business. Below are 6 reasons why.

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(1) Get Easier Access to Deals

If you have a visible personal brand, that is akin to people meeting you before they actually have a conversation with you. This makes it much easier to get your foot in the door when looking for speaking engagements or publication opportunities. Your personal brand may lead to people contacting you for these opportunities. And, if you seek out writing and speaking opportunities yourself, your personal brand is a way to convince gatekeepers that you are the person that they are looking for.

(2) Have An Edge in Negotiations

Your personal brand can allow you to make a good impression on others before they meet you. When people think favorably of you and trust you, then it will be easier for you to negotiate the kind of contract that you want. This is because contract negotiations is all about what people think, and your positive influence can do the speaking for you.

(3) Promote Your Business in Publications

A business cannot write about itself in a publication, only people can. If you promote your personal brand, you can in turn promote your business. When you guest post, you sign your name and you can link to your business website. People will like what you write, and want to know more about you. This will bring more visitors to your business website.

(4) Set Your Business Apart from The Competition

When you establish your personal brand, this will reinforce how your business is distinct from the competition. This actually may be how you are distinct from the competition. If you can set yourself apart from having your personality reinforce your brand, then this can work in your favor. Elsewhere I’ve written about building a strong community for your brand by creating brand advocates. You are your business’ strongest brand advocate, so allow that to give you a competitive advantage.

(5) Positively Influence Perception of Your Product

According to a study by Brand Fog, when company leadership uses social media to engage with their audience, this positively influences what others think of the quality of the product. This supports other research that says that people are more likely to buy from a business where they respect the top leadership. As a small business owner, you have the ability to differentiate from the competition based on what people think of you. When you can positively influence this, your business brand will benefit.

(6) Enjoy Long-Term Success

Personal branding has the potential to bring you long-term success for your business and for you. For the reasons mentioned above, your personal brand can help your business. Imagine, though, that one day you sell your business and you need to look for a job. Your personal brand will be the positive first impression you can give potential employers and it will serve you well here too.

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In Conclusion

This article looked at 6 ways that a personal brand is recommended for small business owners. The first 5 reasons addressed were primarily benefits for the small business: (1) get easier access to deals, (2) have an edge in negotiations, (3) promote your business in publications, (4) set your business apart from the competition, and (5) positively influence the perception of your product. Personal branding can also mean long-term success for both your professional life and your small business.

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