I performed a Website Workup for Back Home Living and uncovered strategies to drive more traffic to the website and brick and mortar store. Then I worked with their webmaster, coaching her to get everything up and running.
This is a snapshot of a Website Workup brief that I did for Luigi Ventimiglia Photography. Through the interview and analysis process I was able to hone in on his unique talent to reach his ideal clients.
This was an early iteration of my Website Workup. I conducted a qualitative interview with the owner of MC Voice and Speech, then audited her entire online presence. Once I identified areas of opportunity, I presented to her a plan that she could follow to carry out herself, or that I could do for her.
I wrote the copy for the photos in a storytelling fashion. I sequenced the photos according to best visual optimization practices. I then used social and email marketing to drive more traffic and convince more people. This was part of a strategy that increased site views by 200% and got me recognized as a professional photographer.
I researched lead capture tools to ingrate with the email service provider being used. I then wrote the copy, designed the color scheme, and laid out the graphics. I also made the video and shot the photo on this page. This page has doubled the signups to the email list for this company.
This infographic was widely shared, and led to more business and requests for trainings. Clients understood the wider possibilities of technology integration in education, so they wanted to learn more about all that was possible.